Kudler Fine Foods - Integrated Marketing Communications Plan

Published: 2021-06-29 06:34:03
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Category: Business

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Integrated Marketing Communications Plan
This integrated marketing plan has been designed to guarantee that Kudler Fine Foods' marketing plan is congruent with the results of the demographic data and psychographic data from previous research. Forming tactics and strategies is imperative when creating an Integrated Marketing Communications plan. The organization must guarantee that all marketing initiatives support the company's mission statement when developing this type of plan. When marketing gourmet foods, it is vital to have high quality foods in addition to excellent customer service. Kudler must stay dedicated to this part at all times when acquiring new tactic and strategies as not to yield to the demands of the bargain shoppers. Included in this plan will be the ways to achieve the goals of achieving tangible branding throughout all platforms of advertising media and to deliver effective branding inside the targeted consumer market.
The Data
Demographic data is exceptionally valuable in the progress of a new marketing plan. Demographic data includes age, gender, income level, race and ethnicity. This type of data establishes which sections or subgroups are present in the whole population and the data creates a well-defined and comprehensive representation of the features of a characteristic member of all of these divisions. A company must know which group to target and this can be done through obtaining demographic data. Knowing what their age, gender, income level, race and ethnicity will be the force behind which products should be available and what price. When making development decisions, demographic data helps when prioritizing strategies within a plan.

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