Leon Leonwood Bean founded the L.L. BEAN COMPANY in 1912. The company first started off as a one-man organization and grew into a billion dollar global organization. Leon Leonwood Bean began his business by developing a waterproof boot, which was targeted to hunters; he called it the 'Maine Hunting Shoe.' Although receiving an initial rush of orders, the company did not reach immediate success. There were some initial problems with the manufacturing of the merchandise and many of the first sales were returned. However, L.L. did not give up, he took out another loan and although it almost put him out of business he refunded the purchase price of every returned item. L.L. mailed more brochures and many of his customers returned to buy the revamped items. L.L. learned very early in his career the value of personally testing every product and keeping his customers satisfied; values that still resonate through the entire company.