Management Case

Published: 2021-06-29 06:30:22
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Category: Business

Type of paper: Essay

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Established in Manila in 1998, BBDO Guerrero is one of the most internationally recognized creative agencies in the Asia Pacific.

From a staff size of 30 in 1999, it houses 88 employees today. And from serving only two clients, the agency list has grown to an enviable roster from both local and international clients.

Ranked among the top 100 agencies in the 'Gunn Report' it handles the most established and respected brands in the country, like FedEx, Johnson and Johnson, P&G, Wrigley's, Pizza Hut, Bayan Wireless and Pepsi.

In its 13 years in the industry, BBDO Guerrero has more effective work for more clients than any other agency. BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. The agency became BBDO.1 BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gunn Report for 5 consecutive years beginning 2005. As well, it has won "Network of the Year" at the Cannes Lions for half a decade. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks (BBDO, DDB, TBWA) of agencies in Omnicom's portfolio.2

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