Marketing Case

Published: 2021-06-29 06:36:07
essay essay

Category: Business

Type of paper: Essay

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Week Five Student Guide

Your knowledge of marketing now includes marketing research, the marketing mix, and marketing strategy, including the 4 Ps of marketing. Week Five examines the dynamic environment of marketing.

Now that you have a basic comprehension of marketing concepts, it is important for you to develop an understanding of the effect of modern-day trends and environmental factors on marketing. In addition, you explore the importance of social responsibility and ethics in marketing.

The Dynamic Environment of Marketing

OBJECTIVE: Identify environmental factors that affect marketing decisions.

Resources: Ch. 3 & 13 of Marketing Management and Ch. 15 of Marketing: An Introduction

Content

* Ch. 3: Collecting Information and Forecasting Demand of Marketing Management

o Components of a Modern Marketing Information System
o Internal Records
o Marketing Intelligence
o Analyzing the Macroenvironment
o Forecasting and Demand
o Measurement

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