McBride Financial Services Marketing Plan

Published: 2021-06-29 06:34:37
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Category: Business

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McBride Financial Services Marketing Plan
Gregory Richards
BSA/310
January 10, 2012
Lavergne "Jay" White, MBA/PMP
University of Phoenix




Greg Richards
1/15/2013




Introduction
McBride Financial Services' main goal is to use the latest technologies to become the number one provider of low cost mortgage services in the Northwest. In order to achieve that goal they will need to have an above average marketing plan in place.
McBride Financial Services is a regional mortgage lender. They have offices in Fargo North Dakota, Bismarck, North Dakota, Sioux Falls, South Dakota, Rapid City, South Dakota, Jackson, Wyoming, Cheyenne, Wyoming, Billings, Montana, and the headquarters are in Boise, Idaho.
For an all-inclusive fee of $1,500, upon approved credit, McBride Financial Services1 provides a bundled package of credit report, home inspection, appraisal, and a mortgage at lowest rates. One advantage of the bundled services is the process time between application and closing is reduced significantly. McBride Financial Services will provide their customers with efficient and effective processing of mortgage applications.

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