April 7, 2013
Application: Media Influence
"The mass media is often the public manager's most effective method of communicating with the public" (Cohen, 2008, pg. 291). Whether or not this media coverage is positive or negative if an organization has a "hot-issue" these organizations would rather use the media for the cause. This application is going to provide an example of a public issue, the media, and the outcome of this issue. Also within this application two strategies will be provided that I believe are most effective when dealing with the media.