Mondelez Philippines

Published: 2021-06-29 06:38:37
essay essay

Category: English

Type of paper: Essay

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

Hey! We can write a custom essay for you.

All possible types of assignments. Written by academics

Executive SummaryMondelez Philippines was introduced in 1963. In 1965 they began as a manufacturing operational in Sucat, Paranaque. MPI holds strong leadership positions in the cheese market and powder beverages. Halls accounts for more than 50% of cough- drop sales worldwide and is the leading sugar confectionery brand in the world. In hotter and driver countries, however, Halls is used as a refreshing candy. Our objective is to innovate our Halls candy product particularly in the flavour, size and packaging. We would like to add variety of sweets like lollipop, bubble gum and paper mint. The goal of our team is to bring back the Halls candy above all other candy brands in the market.Current Marketing SituationDecreasing market due to tight competition among other brands.Candy BrandsPercentageMentos54.55%Maxx17.27%Halls1.82%Snow Bear15.45%Other Candies10.91%Consumers prefer to buy other brand because of their better taste.Table: *From 110 respondents[pic 1]SWOT ANALYSISStrengthsWeaknessesOpportunitiesThreatsProductFamous BrandProduct diversification may increase operating costs.Add health and nutritional products to adapt to changing preferences.The increasing competitions of food industry.PricePrice of the product is affordable.Limited ability to raise price.Increase in sales volume.Price war among other candy brand.PlaceEstablished distribution channels (Supermarket).Limited availability in sari-sari stores.Can wide distribution channels.Wider distribution of other products.PromotionHas Social Account on FacebookLack of flexibility when meeting challenges.Product awareness.Competitors use big personalities to their advertisementPeopleSkilled and professional workers.Decreasing number of consumers.They can improve and produce new product lines of Halls candy.There are not enough people in their target market that is in demand for certain types of products.Marketing Strategy

Warning! This essay is not original. Get 100% unique essay within 45 seconds!


We can write your paper just for 11.99$

i want to copy...

This essay has been submitted by a student and contain not unique content

People also read