Nike Business Ethics

Published: 2021-06-29 06:35:21
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Category: Business

Type of paper: Essay

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1.0. Introduction
Business Ethics is the study of business situations, activities, and decisions where issues of right and wrong are addressed (Crane and Matten 2010). Ethics is also known as moral philosophy. There are instances when making decision to do what is morally correct and ethical can be rather challenging, as the decision made can affect the business. However, adopting good business ethics is essential to show the best practices and values of the company. Thus, building up confidence and trust in the existing and potential customers to ensure long term business. It is said to be important to act ethically and keep customers loyal to the company as customers is company's biggest asset. Besides, they are the one who enables the company to continue operating by generating its income.
1.1. Company Background
Nike is the world's well-known leading innovator in athletic footwear, apparel, equipment and accessories. Nike's mission statement is to bring inspiration and innovation to every athlete in the world. Back in January 1964, Bill Bowerman and Phil Knight formed Blue Ribbon Sports, and that is where Nike had been established. In 1971, Jeff Johnson designed early Nike shoes and conjured up 'Nike' name. Nike chosen a brand mark which is known internationally as the "Swoosh". It was designed by a graphic design student named Carolyn Davidson. In later years, Nike built on its momentum from the 'Revolution' campaign by launching a broad yet empowering series of ads featuring the tagline "Just do it". Nike has successfully leaves a mark in customer's mind with its brand mark and tagline. When people hear and see "Swoosh" and "Just do it", they will automatically think of Nike.

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