Privacy Protection and Personalised Profiles in Web Search Engines

Published: 2021-06-29 06:48:07
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Privacy Protection and Personalized Profiles in Web Search EnginesAssignment 5 for Advanced Applications of the Web and Internet, Dr. Jim Jansen AlHasan AlSammarraieCollege of Computer Science and EngineeringHamad Bin Khalifa UniversityDoha, State of [email protected] In this Assignment, I have introduced Google Custom Search and did an extensive research about privacy protection and personalized profiles in Web Search Engines. Installing Google Custom Search in my consultancy services e-commerce website showed how Google made it simple to integrate state of the art search capabilities built by Google in any website. Google monetizes that by having ads within the search box results or by charging certain amount regularly.In regards to Web Search Engines research topics, as such search engines specially Google have become an essential part of today’s lifestyle, there are tremendous number of topics that is related and is an area of research. Having this said, Privacy has been always an attractive topic when web technologies are in discussion as people started realizing that their privacy is being compromised in all aspects by having technology adopted everywhere and almost for everything.Privacy in Web Search Engines as a topic also have different aspects one of which is its relation with personalized profiles of users of Web Search Engines that is our topic in this research paper.BackgroundMost of the search engines nowadays uses personalized profiling in order to optimize search results and also to contribute to its advertising services among other services that the search engine utilizes to make money. As search by it self is a free service, Web Search Engines utilizes other services to make money one of which advertising and specifically targeted advertising.Collecting user information and search engine queries contribute heavily to the personalized experience user gets in addition to the success of provides advertisement engines.

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